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<p><b><font color="#9999CC" face="Arial, Helvetica, sans-serif">High-skills 
                  Option: A Different Kind of Success<br>
                  </font></b><font color="#9999CC" face="Arial, Helvetica, sans-serif"><b>by 
                  Daniel Yankelovich<br>
                  <font color="#9999CC" face="Arial, Helvetica, sans-serif">Blueprint 
                  Magazine<br>
                  September 1, 1999</font> </b></font></p>
                <p><font color="#9999CC" face="Arial, Helvetica, sans-serif"><b>A 
                  new reality about the global economy is slowly sinking into 
                  the American consciousness.The rewards for having the right 
                  skills can be spectacular, while the consequences for not having 
                  them are devastating.</b></font></p>
                <p><font color="#9999CC" face="Arial, Helvetica, sans-serif"><b>When 
                  assembly lines and strong trade unions dominated American manufacturing, 
                  it was possible to make a good living without bringing special 
                  skills to the job. Workers may have complained about being hired 
                  &quot;from the neck down,&quot; but they were well paid. However, 
                  the disparity in rewards between the millions of minimum-wage 
                  dead-end jobs and the more interesting, knowledge-intensive 
                  jobs is growing explosively. Today, the economic prospects for 
                  young Americans without skills are as grim as the prospects 
                  for those with the right skills are glowing.</b></font></p>
                <p><font color="#9999CC" face="Arial, Helvetica, sans-serif"><b>The 
                  broad earnings gap between high school graduates and college 
                  graduates has made Americans less complacent about the education 
                  their children receive. Most parents realize their children 
                  must acquire high levels of education to avoid downward mobility. 
                  Employers are even more concerned than parents, complaining 
                  that the high school graduates they see lack basic math, writing, 
                  grammar and spelling skills.</b></font></p>
                <p><font color="#9999CC" face="Arial, Helvetica, sans-serif"><b>Young 
                  people have not failed to respond. Educational aspirations are 
                  high and rising: Between 1970 and 1997, the percentage of Americans 
                  25 and older who had completed four years of college more than 
                  doubled (from 11 percent to 24 percent), and the percentage 
                  of high school graduates increased sharply (from 55 percent 
                  to 82 percent). Still, more than three out of four adult Americans 
                  lack a four-year college education.</b></font></p>
                <p><font color="#9999CC" face="Arial, Helvetica, sans-serif"><b>If 
                  our high schools do a bum job of preparing young Americans for 
                  the new global economy and the vast majority lack a college 
                  education, then the nation has a serious problem on its hands.</b></font></p>
                <p><font color="#9999CC" face="Arial, Helvetica, sans-serif"><b>A 
                  High-Status Skill Development Option</b></font></p>
                <p><font color="#9999CC" face="Arial, Helvetica, sans-serif"><b>To 
                  create a new tier of middle-class jobholders with prospects 
                  for advancement, we need new educational options that not only 
                  teach young people the technical skills most in demand, but 
                  also bestow credentials that are equivalent or superior in status 
                  to those given by an average four-year college.</b></font></p>
                <p><font color="#9999CC" face="Arial, Helvetica, sans-serif"><b>Imparting 
                  technical skills is not enough. The nation has plenty of sound 
                  vocational programs, but they do not appeal to young people 
                  - and for good reason. As matters stand today, the graduate 
                  of a mediocre four-year college who has acquired no useful skills 
                  has far better life chances than the graduate of an excellent 
                  vocational program who has learned a variety of useful skills. 
                  This is because employers are willing to invest far more in 
                  training college graduates than in training those without college 
                  credentials, whatever their skills.</b></font></p>
                <p><font color="#9999CC" face="Arial, Helvetica, sans-serif"><b>In 
                  an increasingly competitive world economy, this anomaly is likely 
                  to cause all kinds of trouble. If tens of millions of Americans 
                  are frustrated economically while others benefit through no 
                  special virtue beyond their parents' ability to pay for misleading 
                  credentials, then neither our democracy nor our economy benefits.</b></font></p>
                <p><font color="#9999CC" face="Arial, Helvetica, sans-serif"><b>Our 
                  colleges and universities have not adjusted to the idea that 
                  traditional IQ is just one kind of intelligence whereas many 
                  forms are called for in the workplace. These include entrepreneurial 
                  and improvisational skills, perseverance, judgment, salesmanship, 
                  and technical capabilities not measured, imparted nor highly 
                  valued in colleges.</b></font></p>
                <p><font color="#9999CC" face="Arial, Helvetica, sans-serif"><b>What 
                  we need is a new Skill Development Option, developed in institutions 
                  that do not separate &quot;training&quot; and &quot;education&quot; 
                  as sharply as colleges do, that are not rigidly tied to the 
                  four-year post-high-school residential model - and that employers 
                  view as imparting skills needed for workplace performance at 
                  levels as high or higher than four-year colleges.</b></font></p>
                <p><font color="#9999CC" face="Arial, Helvetica, sans-serif"><b>Fortunately, 
                  we have in place an institution ideally situated to manage the 
                  majority of the necessary tasks: the nation's two-year community 
                  colleges. With the right kind of support, they can greatly improve 
                  the life chances of a majority of our youth.</b></font></p>
                <p><font color="#9999CC" face="Arial, Helvetica, sans-serif"><b>The 
                  Community College</b></font></p>
                <p><font color="#9999CC" face="Arial, Helvetica, sans-serif"><b>Community 
                  colleges have a track record of success in helping people develop 
                  needed skills. They are local institutions with close ties to 
                  city, county, regional, and state governments and institutions 
                  - and with local employers who can assist in training and job 
                  placement.</b></font></p>
                <p><font color="#9999CC" face="Arial, Helvetica, sans-serif"><b>However, 
                  the nation's community colleges need a great deal of support 
                  if they are to compensate for a deeply flawed K-12 system of 
                  public education and also ease the school-to-work transition 
                  for our neediest young people. Wide variations in dropout rates 
                  suggest that some are more successful than others at educating 
                  and training this population. A close study of those that succeed 
                  should pay off handsomely. As a society, we know a lot about 
                  how to spread the best practice to a wider base. What we need 
                  is the political will to do so.</b></font></p>
                <p><font color="#9999CC" face="Arial, Helvetica, sans-serif"><b>Community 
                  colleges (or equivalent institutions) must fill the need for:</b></font></p>
                <p><font color="#9999CC" face="Arial, Helvetica, sans-serif"><b> 
                  * vast improvements in techniques formatching people to jobs 
                  and for assessing peoples' work capabilities and multiple intelligences. 
                  (Most young people do not know what opportunities are open to 
                  them, what requirements these demand, and what their undeveloped 
                  gifts are.)<br>
                  * large numbers of second-chance remedial institutions.<br>
                  * programs to teach and to reinforce the moral virtues of responsibility, 
                  perseverance, cooperation, self-discipline, and hope.<br>
                  * a well-conceived marketing program designed to endow the new 
                  skill development strategy with the high status now associated 
                  with a four-year degree from an average college.</b></font></p>
                <p><font color="#9999CC" face="Arial, Helvetica, sans-serif"><b>One 
                  of the most striking characteristics of less well-educated populations 
                  is their lack of information. The nation has access to many 
                  resources to fill this need: computer-driven data bases, new 
                  methods of individual assessment that do not try to fit everyone 
                  into the same mold. The trick is to make this information available 
                  and useful to the individual.</b></font></p>
                <p><font color="#9999CC" face="Arial, Helvetica, sans-serif"><b>Community 
                  colleges are also well-positioned to become second-chance institutions. 
                  Many young people lack the maturity and the incentive when they 
                  are growing up to take full advantage of their educational opportunities. 
                  Later on, in their 20s or 30s or even later in life, they develop 
                  the requisite maturity and incentive, but have no practical 
                  means of getting a second chance. Community colleges can fill 
                  this need for millions.</b></font></p>
                <p><font color="#9999CC" face="Arial, Helvetica, sans-serif"><b>The 
                  only way to win enduring public support for a long-term initiative 
                  such as this is to base it on the American public's own priorities. 
                  In particular, it must match the public's sense of urgency, 
                  its spirit of fairness, and its insistence on self-reliance 
                  and on practicality. The program proposed here meets these four 
                  requirements.</b></font></p>
                <p><font color="#9999CC" face="Arial, Helvetica, sans-serif"><b>Americans 
                  today are prepared to give considerable priority to addressing 
                  the problems of our nation's young people, and they recognize 
                  that a lack of job skills is a significant source of those problems. 
                  True, research shows that most Americans look at today's teen-agers 
                  with misgivings. They feel that kids are not developing the 
                  ethical and moral values needed to become responsible adults 
                  - views strongly affected by a focus on such problems as teen-age 
                  pregnancy, youth violence, and crime. Yet Americans have not 
                  given up on kids and believe that helping young people is of 
                  paramount importance.</b></font></p>
                <p><font color="#9999CC" face="Arial, Helvetica, sans-serif"><b>They 
                  are also well aware of the huge disparities between the incomes 
                  of haves and have-nots. They regard programs designed to help 
                  have-nots improve themselves as fair if such programs are based 
                  on the principle of reciprocity, especially if they involve 
                  education.</b></font></p>
                <p><font color="#9999CC" face="Arial, Helvetica, sans-serif"><b>It 
                  is true that the public is deeply skeptical of government efforts 
                  to solve social problems, partly based on the perception that 
                  past efforts have not achieved practical results. However, the 
                  more the public has come to mistrust institutions, the more 
                  confidence it has expressed in the ability of individuals to 
                  control their own lives. Young people willing to sacrifice time, 
                  energy, and resources so they may acquire new skills squarely 
                  meet the public insistence on self-reliance.</b></font></p>
                <p><font color="#9999CC" face="Arial, Helvetica, sans-serif"><b>There 
                  is a traditional American ethos embodied in the &quot;American 
                  Dream&quot;: If you work hard, live by the rules, and make the 
                  effort to better yourself through education, you can succeed 
                  in our society better than in any other nation on earth. Remarkably, 
                  despite all of the transformations in social values in recent 
                  years, this faith persists. An upgraded community college system 
                  can make this dream work for millions of Americans.</b></font></p>
                <p><font color="#9999CC" face="Arial, Helvetica, sans-serif"><b>What 
                  About the Demand Side?</b></font></p>
                <p><font color="#9999CC" face="Arial, Helvetica, sans-serif"><b>If 
                  we greatly increase the supply of more highly skilled Americans, 
                  will there be enough jobs for them to fill? It is customary 
                  to answer by projecting the size of the demand for specific 
                  kinds of jobs (e.g., medical technicians, computer programmers, 
                  electronic equipment repair people). But in the global economy 
                  of today, this approach is impractical. So swift is the tempo 
                  of economic change that the most promising jobs in the future 
                  will be those that do not exist today, created by companies 
                  that have just been launched.</b></font></p>
                <p><font color="#9999CC" face="Arial, Helvetica, sans-serif"><b>Fortunately, 
                  we do not have to tie our economic fate to projections of the 
                  demand for specific jobs. Corporate employers are convinced 
                  that certain core skills are common to almost all good jobs. 
                  The most elementary is literacy. If you are not literate or 
                  numerate, you cannot find and hold a good job. Once beyond this 
                  elementary level, you can add a wide range of technical skills.</b></font></p>
                <p><font color="#9999CC" face="Arial, Helvetica, sans-serif"><b>In 
                  a recent study my firm conducted, we found that employers agreed 
                  on the handful of cognitive and communication skills needed 
                  for the best jobs. These include: analytic ability, the ability 
                  to articulate one's views, the ability to make coherent presentations, 
                  flexibility in acquiring new skills, and the ability to work 
                  harmoniously with people who come from diverse backgrounds and 
                  cultures. Employers believe that people with these and related 
                  skills will have the flexibility to change jobs as conditions 
                  require.</b></font></p>
                <p><font color="#9999CC" face="Arial, Helvetica, sans-serif"><b>The 
                  fundamental issue is whether our economy is vital enough to 
                  keep growing and to keep creating jobs in response to bottomless 
                  consumer demand. (Consumer spending now fuels two-thirds of 
                  our economy.) That depends on the future competitiveness of 
                  the American economy, which in turn depends on our having a 
                  highly educated, highly skilled workforce. With an ever larger 
                  number of well-trained people, the chances are that if the world 
                  economy remains relatively peaceful and stable, we will maintain 
                  our competitive edge and with it create tens of millions of 
                  good new jobs.<br>
                  </b></font></p>
                <p><font color="#9999CC" face="Arial, Helvetica, sans-serif"><b><a href="http://www.ndol.org/print.cfm?contentid=1211" target="http://www.ndol.org/print.cfm?contentid=1211">http://www.ndol.org/print.cfm?contentid=1211 
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