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      <td width="92%"><b><font color="#BB0000">ADULT 
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                <p><font color="#9999CC" face="Arial, Helvetica, sans-serif"><b>The 
                  Coming Job Boom<br>
                  </b></font><b><font color="#9999CC" face="Arial, Helvetica, sans-serif">Forget 
                  those grim unemployment numbers. Demographic forces are about 
                  to put a squeeze on the labor supply that will make it feel 
                  like 1999 all over again.<br>
                  b</font></b><b><font color="#9999CC" face="Arial, Helvetica, sans-serif">y 
                  Paul Kaihla<br>
                  Business 2.0 Magazine<br>
                  September 2003<br>
                  <br>
                  <br>
                  </font></b><b><font color="#9999CC" face="Arial, Helvetica, sans-serif">Judy 
                  Reed is a buyer in a buyer's market, and frankly, that has its 
                  advantages. The vice president for human resources at Stratus 
                  Technologies, a Maynard, Mass., maker of high-reliability servers, 
                  Reed never lacks for attention at parties and dinners in this 
                  employment-starved economy. When she does post a job, she gets 
                  four times the volume of responses she got three years ago, 
                  and some job seekers even follow up with Christmas cards. If 
                  she wanted to, she could fill every opening at a salary 15 percent 
                  below the going rate -- as, in fact, many of her competitors 
                  do.</font></b></p>
                <p><b><font color="#9999CC" face="Arial, Helvetica, sans-serif">But 
                  that's one advantage Reed won't take. She recently hired an 
                  engineer with more than 10 years' experience for nearly six 
                  figures -- the same wage she paid at the height of the bubble. 
                  Reed isn't just being kind. She asserts that any other course 
                  of action is asking for trouble down the road. &quot;The buyer's 
                  market we're in now is temporary,&quot; she warns. &quot;Maybe 
                  it'll last another year or two.&quot; And then? &quot;Companies 
                  that haven't taken care to build worker loyalty,&quot; she says, 
                  &quot;will find themselves in the same predicament as in 1999 
                  and 2000.&quot;</font></b></p>
                <p><b><font color="#9999CC" face="Arial, Helvetica, sans-serif">At 
                  this particular moment in economic history, that is quite a 
                  statement. Two million workers have been downsized or displaced 
                  since the recession of 2001. At 6.2 percent, the national unemployment 
                  rate is the highest it's been in nine years, and the number 
                  of new jobless claims has sat above 400,000 for 20 weeks. To 
                  base hiring policy today on the prospect of a return to the 
                  tight labor market of 1999 seems not just counterintuitive -- 
                  it defies the evidence of one's own eyes.</font></b></p>
                <p><b><font color="#9999CC" face="Arial, Helvetica, sans-serif">But 
                  Reed isn't alone. Executives at Cigna (CI), Intel (INTC), SAS, 
                  Sprint (PCS), Whirlpool (WHR), WPP (WPPGY), and Adecco (the 
                  world's largest placement firm) have told Business 2.0 that 
                  they, too, worry that the supply of labor is about to fall seriously 
                  short of demand. Former treasury secretary and current Harvard 
                  University president Larry Summers regards a skilled labor shortage 
                  as all but inevitable. Economists like former Deputy Secretary 
                  of Labor Edward Montgomery and Sigurd Nilsen, the director of 
                  education, workforce, and income security in the General Accounting 
                  Office, have issued warnings to the same effect. And in April 
                  the country's largest and most influential industrial trade 
                  group, the National Association of Manufacturers (NAM), added 
                  its voice to the chorus. The association released a white paper 
                  based on research by labor economist Anthony Carnevale, former 
                  chairman of President Clinton's National Commission for Employment 
                  Policy, that forecast a &quot;skilled worker gap&quot; that 
                  will start to appear the year after next and grow to 5.3 million 
                  workers by 2010 and 14 million 10 years later. (Including unskilled 
                  workers, the gaps will be 7 million in 2010 and 21 million in 
                  2020.) &quot;By comparison, what employers experienced in 1999 
                  and 2000 was a minor irritation,&quot; Carnevale says. &quot;The 
                  shortage won't just be about having to cut an extra shift. It 
                  will be about not being able to fill the first and second shift 
                  too.&quot; This will occur, he adds, without any heroic growth 
                  rates or bubblelike economic anomalies; all it will take is 
                  a return to the economy's long-term growth rate of 3 to 3.5 
                  percent a year.</font></b></p>
                <p><b><font color="#9999CC" face="Arial, Helvetica, sans-serif">The 
                  cause of the labor squeeze is as simple as it is inexorable: 
                  During this decade and the next, the baby boom generation will 
                  retire. The largest generation in American history now constitutes 
                  about 60 percent of what both employers and economists call 
                  the prime-age workforce -- that is, workers between the ages 
                  of 25 and 54. The cohorts that follow are just too small to 
                  take the boomers' place. The shortage will be most acute among 
                  two key groups: managers, who tend to be older and closer to 
                  retirement, and skilled workers in high-demand, high-tech jobs.</font></b></p>
                <p><b><font color="#9999CC" face="Arial, Helvetica, sans-serif">To 
                  see the demographic time bomb in microcosm, just count the gray 
                  heads around your own office. At Sprint, for example, half of 
                  the 6,000 field and network technicians are over 50. At Cigna 
                  Systems, about a quarter of the 3,400 IT workers will pass 55 
                  this decade. And at Cary, N.C., software maker SAS, more than 
                  a quarter of the staff will be eligible to retire by this decade's 
                  end. The company's VP for human resources, Jeff Chambers, says 
                  this group is filled with veteran designers and engineers, many 
                  of them architects of the company's most successful products. 
                  &quot;It doesn't take a rocket scientist to see what's going 
                  on,&quot; he says. &quot;Existing staff are going to start getting 
                  out soon, and the feeder pool just isn't coming up. If you're 
                  responsible for the workforce, you'd better ask yourself what 
                  you are going to do.&quot;</font></b></p>
                <p><b><font color="#9999CC" face="Arial, Helvetica, sans-serif">What 
                  employers will have to do, of course, is not difficult to predict: 
                  bid up wages, raid competitors for employees, seduce older workers 
                  to stay on the job, outsource whatever work they can, and lobby 
                  the government to jack up the quota for skilled immigrants. 
                  What they will not be able to do -- at least not for much longer 
                  -- is ignore the problem. &quot;People think we're going to 
                  have plentiful workers forever, but that's not so,&quot; explains 
                  David Ellwood, a Harvard University professor who recently led 
                  an Aspen Institute study of the problem. &quot;If you want to 
                  hire somebody who has traditionally been the bread and butter 
                  of the labor force, you're soon going to have to hire them away 
                  from somebody else.&quot;</font></b></p>
                <p><b><font color="#9999CC" face="Arial, Helvetica, sans-serif">As 
                  the boomers retire, the workforce will stop growing. The U.S. 
                  has always been able to count on an expanding labor force. But 
                  as the boomers are replaced by a smaller generation, the number 
                  of workers between the prime working ages of 25 and 54 will 
                  stagnate.</font></b></p>
                <p><b><font color="#9999CC" face="Arial, Helvetica, sans-serif">The 
                  average worker's education will flatline. During the past 20 
                  years, the share of the workforce that had attended college 
                  grew from just over 40 percent to almost 60 percent. That figure 
                  will barely budge during the next two decades </font></b><b><font color="#9999CC" face="Arial, Helvetica, sans-serif">causing 
                  a serious shortage in skilled workers. The static educational 
                  level of the workforce, coupled with the retirement of the baby 
                  boomers, means that there won't be enough skilled workers to 
                  meet continuously rising demand over the next 20 years. </font></b><b><font color="#9999CC" face="Arial, Helvetica, sans-serif">Sources: 
                  David Ellwood/Aspen Institute's Domestic Strategy Group; Anthony 
                  P. Carnevale and Donna M. Desrochers, Educational Testing Service</font></b></p>
                <p><b><font color="#9999CC" face="Arial, Helvetica, sans-serif">No 
                  sentient adult could have made it through the past decade without 
                  developing a healthy distrust of forecasts like these. But the 
                  case for the worker gap differs from the usual economic entrail 
                  reading in one crucial regard: It's based on demographics, a 
                  far more certain discipline. When Carnevale's model, for instance, 
                  shows that within seven years 30 million people now in the workforce 
                  will be older than 55, that's not a guess. It is virtually a 
                  certainty. &quot;Any kind of demographic projection with respect 
                  to people who have already been born is notoriously accurate,&quot; 
                  agrees former Treasury Secretary Summers.</font></b></p>
                <p><b><font color="#9999CC" face="Arial, Helvetica, sans-serif">What 
                  the projections reveal is a passing of the workplace torch unlike 
                  any other in U.S. history. Up to this point, each generation 
                  to enter the workforce has been larger and better-educated than 
                  its predecessor. This time, however, neither will be true. The 
                  number of workers in the prime-age category -- the years when 
                  skilled, educated workers are at their peak productivity -- 
                  will hardly budge during the next two decades, even assuming 
                  that there will be about 1 million legal and illegal immigrants 
                  a year. At the same time, the percentage of the prime-age labor 
                  force that has been to college will flatline at about 60 percent. 
                  In fact, enrollments in the crucial fields of engineering and 
                  computer science have actually been declining.<br>
                  <br>
                  </font></b><b><font color="#9999CC" face="Arial, Helvetica, sans-serif">Where 
                  the Jobs Are Going<br>
                  <br>
                  Americans will find the hottest job growth this decade in Southern 
                  and Western metro areas fed by expanding service industries 
                  and by a resurgence in the tech and defense sectors.</font></b></p>
                <p><b><font color="#9999CC" face="Arial, Helvetica, sans-serif">Metro 
                  area Job growth, 2003-2013<br>
                  <br>
                  Las Vegas, NV&nbsp; 47.7%<br>
                  Orlando, FL&nbsp; 31.9%<br>
                  West Palm Beach, FL&nbsp; 28.7%<br>
                  Ft. Lauderdale, FL&nbsp; 25.7%<br>
                  Riverside, CA&nbsp; 25.6%<br>
                  Phoenix, AZ&nbsp; 25.3%<br>
                  Jacksonville, FL&nbsp; 24.8%<br>
                  Tampa, FL&nbsp; 24.4%<br>
                  Raleigh-Durham, NC&nbsp; 24.0%<br>
                  Sacramento, CA&nbsp; 23.7%<br>
                  Austin, TX&nbsp; 22.9%<br>
                  Charlotte, NC&nbsp; 20.4%<br>
                  Atlanta, GA&nbsp; 19.8%<br>
                  San Diego, CA&nbsp; 19.2%<br>
                  Washington, DC&nbsp; 18.5%<br>
                  Dallas, TX&nbsp; 17.4%<br>
                  Oakland, CA&nbsp; 17.3%<br>
                  Miami, FL&nbsp; 16.5%<br>
                  Denver, CO&nbsp; 16.5%<br>
                  Orange County, CA&nbsp; 16.4%</font></b></p>
                <p><b><font color="#9999CC" face="Arial, Helvetica, sans-serif">Sources: 
                  Global Insight; Bureau of Labor Statistics</font></b></p>
                <p><b><font color="#9999CC" face="Arial, Helvetica, sans-serif">The 
                  result is an unprecedented mismatch between the workforce and 
                  the demands of a growing high-tech economy. Projections by the 
                  Labor Department's Bureau of Labor Statistics indicate that 
                  the seven fastest-growing occupations this decade will all be 
                  in technology. Demand for applications software engineers and 
                  tech support specialists, for example, will double by 2010, 
                  according to the BLS. (See &quot;The 10 Fastest-Growing Occupations.&quot;) 
                  Even the seventh-ranked category, database administrators, is 
                  projected to grow by a stunning 66 percent. These high-demand 
                  tech fields will be the first to feel the labor crunch. By 2005, 
                  Carnevale says, &quot;we'll start to see spot shortages all 
                  over the place.&quot; In some fields, he predicts, employers 
                  will be reduced to filling desperate job shortages with unqualified 
                  workers. By the following decade, when the bulk of the baby 
                  boomers bid their cubicles goodbye, a broad swath of corporate 
                  America will be scraping the bottom of the barrel for white-collar 
                  workers.</font></b></p>
                <p><b><font color="#9999CC" face="Arial, Helvetica, sans-serif">Every 
                  economic forecast has its critics, of course -- particularly 
                  one so at odds with the prevailing mood about employment. The 
                  projections assume, for instance, that the baby boomers will 
                  leave the workforce at roughly the same age as their predecessors, 
                  but how do we know that they won't delay retirement to make 
                  up for recent stock market losses and depressed 401(k)s? The 
                  answer is that the trend toward early retirement is a deeply 
                  entrenched pattern established during the past four decades, 
                  and neither bull nor bear markets have made a dent in it. Even 
                  the Social Security Administration, which would love nothing 
                  more than to make the case that the retirement age will soon 
                  rise dramatically -- the better to prove its own solvency -- 
                  has been unable to find any data to support that view.</font></b></p>
                <p><b><font color="#9999CC" face="Arial, Helvetica, sans-serif">Another 
                  loud objection is that the model expects far too much growth 
                  in the battered tech sector. John Sargent, a senior policy analyst 
                  in the Commerce Department's Office of Technology Policy, says 
                  he hears that all the time. &quot;A lot of people say, 'Are 
                  you freaking crazy? Haven't you seen what's happened in the 
                  last year and a half?'&quot; But Sargent, an authority on economic 
                  measurement, defends the BLS numbers, calling them the &quot;closest 
                  you get to absolute objectivity.&quot; To assume that the sector's 
                  current weakness is permanent makes no more sense than believing 
                  in 1999 that the gravy train would never end. Several studies 
                  show that where the bureau has erred, it has traditionally underestimated 
                  demand for tech.</font></b></p>
                <p><b><font color="#9999CC" face="Arial, Helvetica, sans-serif">The 
                  tech sector usually leads the economy during periods of employment 
                  growth, and it's not clear what force would prevent it from 
                  doing so during the next bounce. Some skeptics argue that the 
                  culprit might be technological progress itself. They point out 
                  that a considerable amount of brainpower at software companies 
                  is now aimed at automating business data centers and, in effect, 
                  putting hordes of gainfully employed IT workers out on the street. 
                  IBM (IBM) calls the effort &quot;on-demand&quot; or &quot;utility&quot; 
                  computing. Oracle (ORCL), typically, calls it nothing but boasts 
                  that it has developed software that could soon make database 
                  administrators as obsolete as typesetters.</font></b></p>
                <p><b><font color="#9999CC" face="Arial, Helvetica, sans-serif">Not 
                  likely. Even if such breakthroughs ever made the leap from PowerPoint 
                  presentation to reality -- and they haven't yet -- they probably 
                  wouldn't shrink demand for tech overall. That's not how progress 
                  works. Whenever new technology eliminates less sophisticated 
                  jobs, it tends to create higher-level positions elsewhere. Cathleen 
                  Barton, U.S. education manager at Intel, points out that in 
                  21 years of steady improvements in equipment and processes, 
                  Intel's workforce has only grown. &quot;There's always the argument 
                  that the more technology you put in, the fewer and less-skilled 
                  workers you will need,&quot; she says. &quot;But that's just 
                  not the case.&quot; In 1982, for example, Intel had about 20,000 
                  U.S. employees, and an entry-level plant operator needed only 
                  a high-school education. That worker's skills would be obsolete 
                  today, it's true. But in its current 49,000-person U.S. workforce, 
                  Intel employs far more plant technicians than it did two decades 
                  ago. The difference is that entry-level applicants now need 
                  at least a two-year degree in applied science to handle the 
                  job.</font></b></p>
                <p><b><font color="#9999CC" face="Arial, Helvetica, sans-serif">If 
                  smarter software and increased automation won't derail a coming 
                  surge in demand for skilled American workers, how about competition 
                  from cheaper workers abroad? The double-digit growth in outsourcing 
                  of service jobs to low-wage countries, particularly India, has 
                  spawned more than its share of hand-wringing in the press and 
                  protectionist brimstone in state legislatures. Much of the worry 
                  seems to have crystallized around an estimate by technology 
                  research and consulting firm Forrester Research (FORR) that 
                  India and other nations will import some 3.3 million U.S. service 
                  jobs during the next 15 years.</font></b></p>
                <p><b><font color="#9999CC" face="Arial, Helvetica, sans-serif">The 
                  10 Fastest-Growing Occupations<br>
                  <br>
                  Over the course of this decade, the biggest increase in employee 
                  demand will occur in the technology and medical fields. Here's 
                  the forecast for the top 10 job categories through 2010.</font></b></p>
                <p><b><font color="#9999CC" face="Arial, Helvetica, sans-serif">For 
                  the most part, economists say, this is mere hysteria. India, 
                  China, the Philippines, and other newly industrialized countries 
                  simply haven't enough capacity to prevent the U.S. labor squeeze, 
                  especially in IT. India's IT industry, after all, produces about 
                  $14 billion a year, a gnat on the hide of the U.S. sector's 
                  $813 billion. Likewise, the subcontinent's 150,000 tech workers 
                  represent less than 2 percent of America's domestic IT labor 
                  force, barely enough to make a ripple in the looming job shortage.</font></b></p>
                <p><b><font color="#9999CC" face="Arial, Helvetica, sans-serif">And 
                  what of the 3.3 million jobs that Forrester predicts will move 
                  offshore by the end of the next decade? Most experts in the 
                  field put little faith in that number; they say there's not 
                  yet enough data to make any credible projection. (Some, in fact, 
                  dismiss Forrester's study as little more than a marketing brochure 
                  for Forrester's own offshore outsourcing consultancy.) Martin 
                  Kenney, a professor at the University of California at Davis 
                  who has just released a study on outsourcing in India, guesses 
                  that the true figure will be only half that many and that most 
                  of those will fall into lower-skilled categories like call centers. 
                  But even if Forrester's prediction came true -- and even if 
                  each of the 3.3 million exported jobs would otherwise have been 
                  filled by a U.S. manager or skilled worker -- that still represents 
                  only a fraction of the shortage that Carnevale and other economists 
                  foresee. In other words, the long-term tragedy of offshoring 
                  isn't that it's snatching away skilled American jobs. It's that 
                  it can't possibly snatch enough of them.</font></b></p>
                <p><b><font color="#9999CC" face="Arial, Helvetica, sans-serif">Elementary 
                  economics teaches that there can never be more jobs than jobholders. 
                  A gap of 5.3 million workers in 2010 doesn't mean that there 
                  will be millions of empty cubicles waiting for workers who will 
                  never show up. Instead the labor market will &quot;clear.&quot; 
                  Wages in the hottest professions will rise high enough to induce 
                  workers to change careers, emigrate to Silicon Valley, or retrain 
                  themselves in the desired skills (remember &quot;Internet or 
                  Bust&quot;?). Companies will coddle workers to build loyalty 
                  (remember free massages?), lure skilled retirees back from the 
                  golf course, or redeploy other workers. Eventually the demand 
                  will be met.</font></b></p>
                <p><b><font color="#9999CC" face="Arial, Helvetica, sans-serif">For 
                  more information on the impending labor shortage check out these 
                  links:</font></b></p>
                <p><b><font color="#9999CC" face="Arial, Helvetica, sans-serif">A 
                  new study predicts a shortage of millions of workers starting 
                  in 2005. See page 48.</font></b></p>
                <p><b><font color="#9999CC" face="Arial, Helvetica, sans-serif">One 
                  of the first employers to feel the pinch of the skilled-labor 
                  shortage will be the federal government. See page 12.</font></b></p>
                <p><b><font color="#9999CC" face="Arial, Helvetica, sans-serif">The 
                  Department of Defense is struggling to cope with its own retirement 
                  time bomb.</font></b></p>
                <p><b><font color="#9999CC" face="Arial, Helvetica, sans-serif">The 
                  largest industrial trade association in the United States, whose 
                  companies employ about a seventh of the nation's workforce, 
                  sounds the alarm over a &quot;worker gap.&quot;</font></b></p>
                <p><b><font color="#9999CC" face="Arial, Helvetica, sans-serif">A 
                  Harvard economist and the Aspen Institute show how the stagnating 
                  supply of skilled workers threatens U.S. economic growth.</font></b></p>
                <p><b><font color="#9999CC" face="Arial, Helvetica, sans-serif">Anticipating 
                  the shortage, some companies have already put the process in 
                  motion. For example, Gail Doughtie, a vice president at Cigna 
                  Systems, has begun preparing for a shortage of database administrators 
                  by training other Cigna IT workers for the job; on big projects 
                  she looks for chances to pair veteran database administrators 
                  with junior IT workers in their 20s and 30s.</font></b></p>
                <p><b><font color="#9999CC" face="Arial, Helvetica, sans-serif">For 
                  her part, Judy Reed has refused to cut not only starting salaries 
                  but also budgets for athletic teams, picnics, and parties. &quot;If 
                  your social life is at work, then it's harder to leave that 
                  work behind,&quot; she reasons. The company also offers over 
                  70 courses a year in technology, management training, and skills 
                  like negotiating and writing. &quot;Loyal workers refer other 
                  loyal workers,&quot; she says.</font></b></p>
                <p><b><font color="#9999CC" face="Arial, Helvetica, sans-serif">SAS, 
                  meanwhile, has used the current downturn to staff up, hiring 
                  more than 800 new employees. &quot;We've been using this downturn 
                  to buy loyalty with these people, in the hope that we can ride 
                  them through the decade,&quot; Chambers says. &quot;If you lost 
                  your job at Dotcom Inc. but got hired at SAS and prospered, 
                  you're probably not going to move when a competitor comes calling.&quot;</font></b></p>
                <p><b><font color="#9999CC" face="Arial, Helvetica, sans-serif">Like 
                  Reed, Chambers predicts that tech companies will try to offset 
                  the shortage of IT help by enticing boomers to work far beyond 
                  the standard retirement age. He's been urging senior SAS management 
                  to adopt programs to keep the more than 1,000 managers nearing 
                  retirement age from leaving. Among his suggestions is one that's 
                  almost certain to become more widespread this decade: flexible 
                  hours. &quot;I know I'm not going to want to work every single 
                  day when I'm 55,&quot; Chambers says, &quot;but I'll still probably 
                  want to work. We'll say, 'We'll pay you for an average of 100 
                  hours a month, but if you want to take off June to spend time 
                  with your new grandchild, that's OK.'&quot;</font></b></p>
                <p><b><font color="#9999CC" face="Arial, Helvetica, sans-serif">As 
                  the labor shortage grows more acute during the next decade, 
                  the returns on such tactics are likely to diminish. At the margin, 
                  there may simply be no cost-effective way to coax one more warhorse 
                  out of retirement or equip one more high school dropout for 
                  the rigors of a high-tech economy. In that case, the labor market 
                  will still clear -- but it will do so not by increasing supply, 
                  but by lowering demand. Projects will be abandoned, growth opportunities 
                  will lie fallow, and economic output will settle at a new, slower 
                  rate of growth.</font></b></p>
                <p><b><font color="#9999CC" face="Arial, Helvetica, sans-serif">Between 
                  now and then, though, there promises to be one ferociously tight 
                  labor market. Hard as it may be to picture in the midst of today's 
                  employment gloom, the coming squeeze could be as big a bonanza 
                  for skilled workers as 1999 was -- and as big a headache for 
                  employers. The only difference is, you can see this one coming. 
                  Whether you prepare for it or let it catch you by surprise is 
                  up to you.<br>
                  </font></b></p>
                <p><b><font color="#9999CC" face="Arial, Helvetica, sans-serif">Paul 
                  Kaihla is a senior writer for Business 2.0.</font></b></p>
                <p> </p>
                <b><font color="#9999CC" face="Arial, Helvetica, sans-serif"><a href="http://www.lukevision.com/jobboom.htm" target="http://www.lukevision.com/jobboom.htm">http://www.lukevision.com/jobboom.htm</a></font></b></div></td></tr>
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                      <br>
                      <span class="style1"><font color="white">The internet, the Open CourseWare Consortium, a bit of self-discipline, and<br>
                        genuine curiosity: Four Antidotes to the Apocalypse</font></span></a></th>
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